Margin and profit
Calculate profit, margin, and markup from cost and selling price.
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How it works
From cost and selling price it calculates profit, margin, and markup. They are often confused: margin is measured against the selling price and markup against cost, which is why markup is always the larger of the two.
Formula
profit = price − cost · margin = profit ÷ price × 100 · markup = profit ÷ cost × 100
Example
Cost €60, price €100: profit €40, margin 40%, and markup 66.67%.
Frequently asked questions
I want a 30% margin: how much do I add to cost?
Not 30%. With cost 70 and price 100 you get a 30% margin, which equals a 42.9% markup.
Can margin be negative?
Yes, if you sell below cost. Profit and margin then come out negative.